The platform is rolling out a new feature that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform disclosed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift comes amid a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A considerable share of this content is classified as “AI slop”, a phrase for substandard, factory-style content that is often illogical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, including digital art to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” said a platform representative.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its network tagged as made with AI. In total, over 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the level of artificial media they see by opening the topic control option in the app and picking the AI content topic. Other topics that can already be modified under the tool include news, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige creators to identify lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the service will from now on add an “AI-made” tag to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The company is furthermore establishing a two million dollar awareness program for experts and institutions to produce educational content about responsible artificial intelligence. This project will assist charitable organizations focused on teaching computer science.
Moderation Strategy
TikTok has justified its moderation strategy, during discussion over proposals to make redundant hundreds of content moderators in Britain. The company is set to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. The company announced a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
